Wanna save time in winning with your drinks brand?

No silver bullet…but I’m sharing what I've learned in the last 20y:
Let's demystify how to win in the market but let's also debunk some myths about how it is done.

Always start with a clear objective.

Build a solid commercial strategy (marketing+sales), execute against it with clear KPIs.
Measure and analyze.
Stop what doesn't work.
Continue what does
Start something new

No tricks.
No shortcuts.

Just 1% better every day, and you will get there.
I write about it every weekday.

Unclear in house, unclear in market.