Wanna save your drinks brand's P&L?

Wanna save your drinks brand's P&L?
Start by changing your idea about what it means to manage it!

Here's how๐Ÿ‘‡๐Ÿป:

โŒ Don't look for someone who will manage your brand like a financial exercise.
โœ… Look for someone who "manages mix" and improves your P&L by pulling the right levers.

If you put buzzwords in Job Descriptions โญ you'll get buzzwords back on job applications and interviews.

P&L is 10 lines.
They become meaningless words if you don't understand the mix:

  • Brand Mix
  • Pack Mix
  • Channel Mix
  • Customer Mix
  • Geography Mix

P&L is just the output of what you do in the market.
What happens in the mix, goes into the P&L.

Build your brand bottom-up, without messing up.

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