Want to save your drinks brand P&L?

You have got 2 options.
Pick one:

1. Look for someone who pretends to " manage P&L " like a financial exercise.
2. Look for someone who "manages mix" and saves your P&L by pulling the right levers.
   Don't put buzzwords in Job Descriptions.
   Don't look for buzzwords on job applications.
   I have been scared of the word P&L for years.
   Until I understood that it was just about 10 lines of words.
   Meaningless words, if you don't understand mix.

• Brand Mix
• Pack Mix
• Channel Mix
• Customer Mix
• Geography Mix

P&L is just the output of what you do.
What happens in the mix, stays in the P&L.

Unclear in house, unclear in market.