What influences the brand's rate of sale?

What influences the brand's rate of sale?
Photo by Daria Pimkina / Unsplash

A drinks brand's rate of sale (velocity) in a bar is driven by:

30% = brand listed on the cocktails’ menu

30% = bartenders recommending the brand

40% = salesperson reminding bartenders to reorder a case

Brands are built bottom-up

Read more