What should you focus on?

There are 2 approaches.

Pick one:
Great strategies with a bad execution, fail.
Great strategies with an average execution, just survive.
Average strategies with a great execution, win.
I

t’s like a marathon. If you give all you have in the strategy part, you will run out of fuel in the execution.

Focus on what customers will ultimately see.

Forget long PowerPoint decks.

Leave the meeting room and hit some bars.

That’s where it all happens.

Brands are built bottom up.