What to do if a bar thinks it's too cool for your brand?
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<#001> 5 steps to improve how you “hunt” On-trade customers
My 5-step process to improve your approach to selling to on-premise outlets.
By adopting this hunting process, you’ll spend time better. You’ll likely increase your strike rate in the right outlets.
Do you ever feel nervous after a bar’s first order?
When the foot in the door may turn into something bigger.
🤔You're
Study the city before arrival
You don't want to be spoon-fed by a distributor on a market
Beware unprofitable channels
Ensure a fair share of the value chain is distributed to the