Why are you launching your drinks brand?
There are 2 possible reasons:
- wanna sell your brand to a big player?
- wanna build a brand to leave to future generations?
There is no right or wrong choice but you can’t do both at the same time.
Start from the end goal, then build it backward.
Only after ask yourself:
- what you want to achieve
- how you are going to achieve it
Reaching scale fast to be appealing to investors ≠ slow steady growth long term
It all depends on the goal.
Unclear in-house unclear in market.
